The size of a bag is one of the most recurring issues on reviews and comments of people who just bought a fashion bag online. All you must do is to check the customer reviews on Amazon, for fashion bags. It is not easy for visitors of your online store, or marketplace to estimate the size of the bag you offer. And be honest, can you blame them?
A picture does not show the right size of a bag
In store, or on the market, we can hold a bag and we do not have to ask for the size of a bag. Who cares the bag is 23 centimeter or 9 inches wide, just by holding the bag one can see this is the right size, or the volume of the bag is not sufficient.
Online it is a different story. Not all your clients have the skills to imagine the volume of a bag when they see a two dimensional picture. Even a three dimensional presentation of the fashion bag will not help.
Avoid your client will return the bag they ordered in your store. A bag they choose initially because they like the shape, the color and the size, but after receiving the bag they feel you tricked them because the bag is much smaller than expected. A picture tells more than a thousand words they say, but you need some context to fully understand what you see.
Describe the context to show the volume of a bag
The best way to avoid your client will be disappointed in the volume of a bag after ordering, is to create more context. The context, like the intention of the bag, will help any of your visitors to better understand the size of a bag they see in your online store.
Communicate what context the handbag is designed for. Is it an evening bag, designed for carrying just your cosmetics and a set of keys? Or is it a work handbag, designed for your laptops, notebooks and everything else you would need to get through a productive workday? Whatever its intended use, try to communicate it in your product photography by focusing on features and adding context.
An additional advantage of adding the contextual text is this will help you to improve your SEO (search Engine Optimization). The search engines love your text to better understand the intention of the webpage with the fashion bag. This will help them, and you, to get the right traffic to your product webpage.
Next to adding text, to help your visitor to better understand the Fashion or Sports bag’s intention, is to shoot it in context. Or in other words, add objects of people to the image to show how your visitor could use the bag, once they bought it.
For example, instead of a plain white background think of shooting with a model using the fashion bag on location. This will help the visitor to manifest their happy life after they bought the bag.
What kind of look will the handbag go with, and what kind of use will it serve? Again, you can also use text to tell the story of the bag instead of investing in an expensive model shoot. You can also, instead of a model, show the volume of the bag by organizing the content of the bag around it. This will not only help the visitor to understand the intention of the bag better, but also the size of the bag. When you use day to day stuff, the visitor of your webstore client will get the perfect idea about the volume of the bag. Of course, do not trick them by using for example the small cans of cola they serve on an airplane, instead of the regular size.
What more can you do?
What more can you do to make sure your client will not return the bag they loved on the image but is a disappointment when they open the parcel at home.
Your visitor should be able to make the purchase based on information in the title alone. These words, when well used in the product description will also show up in the search results.
Bag Features
Show the Key Features of the bag using bullets to give the visitor more details about the fashion bag or sports bag. This can influence the purchase decision. This information might trigger them to purchase the bag right away, or at least to take a better look at the bag.
We can help
Use the tricks above to make sure your visitors fully understand the size of the bag you offer. Do not fool them but show the reality. Better they decide not to buy than to pay for a return shipment because the client feels the volume of the bag is too small.
When you need help or a second opinion, feel free to contact our sales team. They have the experience to guide you and to make sure your clients will not return the bags because of a misunderstanding about the volume of the bag.