The future is in customizable luggage bags!
How about you found a new niche in the crowded travel bag market? Customizable luggage bags can be your new product. Helping your clients to get rid of one of the largest frustrations for travelers. How to retrieve your luggage bag on the baggage carousel? This was already a huge issue before covid, but today some of the top ranking airports are suffering from a growing pile of luggage bags. Like the Amsterdam airport Schiphol already has 16,000 travel bags piled up waiting until somebody comes to collect them!
The niche a customizable luggage bag
How about you can change that with a customizable premium suitcase? What if you can offer the possibility to your clients to choose from 1 million+ colorful combinations? For sure their bag will never get lost in the monochromatic luggage abyss again!
Even in the saturated travel bag market there is light at the end of the funnel! A colorful high-performing luggage bag. Quality, Style and Color in one!
When traveling started, it was enough to stand out of the crowd by being the one of your friends with the highest frequent flyer miles. With social media, your clients want to distinguish themselves from the rest of the travelers. That means every accessory has to match their personality. And here comes your customizable luggage bag as the solution!
How to make a customizable luggage bag?
You like the idea? For sure your clients will. Let us help you to see how you can make this work.
Your clients will have specific needs on the size of the bag. Will the be out for a short period of time, or a couple of weeks. Or do they travel alone, or with the family? So, it all starts with a basic travel bag, in a couple of different sizes. Make sure your clients have a good understanding of what they can pack in your customizable luggage bag. A clear description or better an image of all the bag can fit!
Now it is time for your client to be creative! Let them select the color of the features, like the front and back of the bag, the zipper and zipper pull, the binding, stitching, wheels if any, carry handle and the monogram patch where you will offer them to eventually add their initials. Yes, we talk about a CUSTOMIZABLE LUGGAGE BAG in capitals!
Take the order from your client and let your design team produce the bag. You can even consider offering a 2 month trial period with a free return and a comfortable warranty period! You offer high quality and personalized bags, so why would anybody want to return their own customizable luggage bag?
Quality travel bags
A travel bag does not enjoy an easy life. They got stuffed with anything people can think of and are thrown on luggage belts without any compassion and at the end of the journey you, as bag designer, want your bag to shine! But them’s the breaks! This is what your clients expect from your travel bag!
Do your math
Do not forget to check the available luggage bags in the market first. When you offer customization, you need to be sure you do your math. You should not want to compete with the high end brands, with well established brand names. Neither should you underprice your luggage bag. The price is not only a way to determine if you can make a profit from the customizable luggage bag. It is also way to market you bags, straight into the right customer segment!
You need to know every single element of the bag, what it looks like, how it works, the size and the cost price! Do not only customize the outside of the bag but consider the needs of your clients for the interior of the travel bag. Avoid you will offer your client unlimited options with an extensive pricelist! See how you can group options and keep the price list limited and simple!
Get started
Sharing this idea already made us enthusiastic, we do see a growing number of start-ups bringing their own brand bags direct to the consumer. But the number of companies that offer customizable luggage bags are still limited. This is the moment to jump on this train. Find a good bag manufacturer, with an agile production platform and prices that allow you a good return on investment.
Contact our sales team. Challenge them to see how JimboBags can be your best partner to start selling the travel bag of their dreams to every single customer!