How to market a fashion bag?
When you have
your customized fashion bag, you want to promote the bag. Google and you will see you are not the only store selling fashion bags. When you use a SEO plan, it will help you to get visitors interested in a fashion bag to your webstore.
Pick your battles for you fashion bag promotion
There is a huge competition for the keyword fashion bag. With an average competition indicator of 70 out of 100 there is serious competition for your fashion bags.
Although it is better to aim at a keyword with less competition, when you sell a fashion bag you need to compete for this keyword. Because a lot of people search for this bag on the internet. For example, in the USA, every month there are 1,600 queries on Google for this bag. How nice when they all come to visit your store!
Let’s see how to get these visitors to your store, so they can admire your fashion bags and place the order.
Google wants to give the best search results
The goal for Google, or Bing is to find the best search result for their visitors. Every time a visitor of the google page with the search bar does not find what they are looking for, Google failed. They have been working on the over 200 indicators for webpages to get the result that matches best with the user intent.
There is a difference when your client searches for a
fashion bag in a store or wants to understand how a fashion bag is designed and manufactured. People only search for information, others want to make a purchase. It is up to google to show the search result that fits best with the user intention.
Your webpages should thus also consider the various user intents of people searching for bags. That is not easy but there is a trick you can use.
The trick to get the right people to your webpage
The trick is to go for the competition, make a list of other fashion bag suppliers, and analyse their pages. Do they inform the visitor about the technical and design aspects of the bag, or is the focus on price and conditions of the product they sell?
Analyse the page of the competition, what kind of information do they share, what kind of supporting images, how is the information flow.
Compare the pages of various peers and see what you could do different to meet the demands of your ideal client, your buying persona. Your client might be more interested in low budget bags, or they go the style of a more exclusive fashion bag. A fashion bag can be used as an accessory or even a status symbol, complete with the right logo or branding.
Ask your client what kind of fashion bag they prefer!
With the best performing webpages of your competition in mind, see what aspects the people in your market segment are especially interested in. This is where your offer, not only for the webpage, but also the design and pricing of the fashion bags should follow. When possible, touch base with your market and ask what they need in a bag, and you did your research before you started to design the bag.
Find answers on the fashion bag, the price range they are willing to pay for the bag, how they search for the bag and how they prefer to shop, online or in store. Marketing is about getting your product in front of your client when she needs it and where she expects it to be when she is ready to buy.
Here again you can learn for the competition, how do they structure the webpage, or what kind of images of fashion bags do they publish on the site.
Never copy the style of your competitors
You are different from the other stores selling bags of fashion. And your ideal client is looking for the bags you offer so do not copy the layout of other online bag stores. You are unique, so make sure everybody sees you are unique.
Make the right mix of what works best and your own style. But be careful visitors have a certain expectation when they land on a webpage. They might bounce away when they cannot find the buy now button. So do not create a call to action that looks like a fashion bag instead of a clear button.
How to work your way up in the rankings?
The strategy is to learn from the store that is ranking higher than you for the keyword. In the free Google Search Console, you can see the ranking of your page with for example the fashion bag. When you use Google and type your keyword, “fashion bag” in the search bar you will see what other bag suppliers will pop up. Check the top three or five and analyse what they do better or where you can improve.
The game of ranking higher in the Google search results is to beat every webpage that ranks higher. So, see what you can do better than the competition to meet the user intent. Google will reward you and rank your webpage higher and by doing so you will get more and more visitors.
There are various free or paid tools to follow the competition. Essential is to create a webpage about the fashion bag that gives the highest user experience for your ideal client. Check on a regular basis the pages of the competition. Be sure to chat with your ideal clients about how they search for bags and what kind of bags they need.
Continuous improvement will bring your page higher in Google. This will increase your sales too.
Feel free to ask our sales team about your design fashion bag
Our sales team knows how the various markets are promoting their bags and the needs of the customers in that market. They can help you to find the best fashion bag and how to promote the bag for the best sales result.
