Checklist on how to rank high on the Fashion Bags 2023 listing

We have some tips for you to rank high with your own bags on the listing of Fashion Bags 2023.

Fashion Bags 2023 checklist

How awesome would it be to see your brand in the top 10 of listings and search results of Fashion Bags 2023! How much traffic would that generate, and how would that impact your sales?
Jimbobags can help you to achieve all of this, and we prepared a step-by-step checklist that will help you to get your bag brand on top of the charts in 2023 and further.

The steps to take to launch your new bag line

We created a checklist you can use to make all the necessary steps to launch your bags. You can consult us at any step of the checklist. Our designers can share their experience of the bag industry and the markets, to support your launch.

Step 1 Understand your client

The better you understand the needs of your client, the better you can offer tailor made solutions your clients want to purchase. Understand their demographics, why they need the bag, what is driving them to make the purchase decision and their pain points. We recommend using the buyer persona, an imaginary person that you can use to focus your product solutions and marketing messages.
Check also the questions you must find an answer for in the next step.
Be sure to talks to enough potential clients, but do not overdo it. When you discover the next persons you interview about their ideas, frustrations and pain points when purchasing a bag are not adding much new insight anymore you reached the right number of people. Make sure when they answer, to ask more questions to get a clear understanding about what they mean. This insight will make the difference and avoids you will pursue the wrong path.

Step 2 What is the position of your bag on the market?

You can only sell a bag to the person in need for a bag, that meet the features and benefits of the bag they need and is not available by other bag or fashion brands.
So, after step 1 write down:

• What is your target audience, for whom did you find a solution?
• Within that group of people what segment is most likely to buy the bag?
• What will be the name of the brand for the bag?
• How does your bag differentiate from competitors who target the same segment as you do?
• Be honest and ask others, how can you be sure your fashion bags are different?

Step 3 Consult others

At this stage you have become a little bit the fashion bag yourself. You like it, you think why nobody else ever thought about this and you are confident you have the number one for Fashion Bags 2023.
But are you sure?
Time to validate your ideal bag with others, your employees, your financers, any body who is committed to your business and see if you can convince them. We also recommend contacting Jimbobags to be sure you get the best support for your bags.
After this round of consultation, when you still feel you found the bag the whole world was waiting for, you can continue with the launch of the bag. Otherwise, re do the market consultation because you might have mis interpreted some data.

Step 4 Plan how to launch and promote your bag in 2023

The next step is to make the plan, the strategy, to launch and promote your bags. You can decide to focus on attracting leads and nurturing them into sales, or you can use inbound marketing (creating great content) and other strategies to build long-lasting customer relationships.
The first method is centered around the awareness, consideration, and decision stages of the customer’s journey. The other method focuses on attracting, engaging, and delighting prospects, leads, and clients.

Step 5 Set an objective for the launch of your bag.

You are nearly there, but before you start to work on your promotions and the actual launch of the bags you need to define the goals. Make SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) that will help you to guide the performance of the bags after the launch.
Identify what can put your goals at risk, like a new competitor in the market, new legislation for example on the environmental impact of the material the bags are made off, funding issues and more. After you identified this risk, think about how to mitigate these risks. Also make sure you set a goal for the sales. Imagine nobody talks about your bags, or is not interested to buy, you will never show up on the Fashion Bags 2023 listings. How long will you continue with the launch if no results are booked?

Step 6 Create promotional content

You have made the buyer persona in step 1. With step 6 you will start to create promotional content with the needs and pain points, but also the media channels of preference of your buyer’s persona’s.
For example, think of:

1. Advertising- to outspread a word or awareness, promote any newly launched goods, or an organization
2. Direct Promotion- It is that kind of advertising where your company directly communicates with your clients
3. Online Promotion- on social media.
4. inbound promotion – blogs and other relevant content on your website

Step 7 Launch the bags

Congratulations, now you can launch the bags. You are not only ready to let the world know about the bags, but you will also sell because you have the bag you buyer persona needs. We will see you high on the listings for Fashion Bags 2023!

Do not forget to measure the performance of your bags

After the day of the launch, anything can happen. You can beat your own estimations and you see your sales going sky high. But be prepared the campaign is not going as planned.
Remember you set the goals in Step 5. How are the actuals doing and analyze the deviation? You planned all steps till now, so you can rethink the previous steps to get back on track again.

Shall we help you to get your bag on the Fashion Bag 2023 list?

Our sales and design team are looking forward to sharing all our knowledge about the bag industry and to make sure your bags are in demand by your customer segment. Contact us to start with the first step of your plan to a successful launch!