Design handbags for older women
Do you consider the risk of fall injury when you design a handbag?
Understanding the design of handbags for older women can not only be satisfactory but also be very lucrative, with the aging of the population on the northern hemisphere.
The features that should be applied in designing handbags for older women
A survey was performed by several universities in Kuala Lumpur. The findings of this survey revealed respondents’ views on the product prototype to be produced as well as design, comfort, and safety features that needed to be applied to the handbag. Read further to learn from this survey to engage with an interesting and growing market segment.
The risky part of holding a handbag
The market for handbags is benefitting from the fact handbags are in the first place an accessory that symbolizes the image and personality of the owner. On the functional side handbags are needed by women to house various accessories such as hairbrushes, make-up, mobile phones, keys, and other accessories. Women most often own more than one handbag. And there comes the first risk.
In contrast to a wallet or purse carried close to the body, a handbag is an open invitation for criminals who consider snatching the handbag. Especially handbags from older women, or other less mobile people. Protecting the handbag from criminals too often leads to dangerous situations and injuries. This makes safety, next to design color and shape, a valuable feature, especially for this market segment. Designers and manufactures with an eye for safety can open a new business and beneficial opportunity.
Next to the criminal aspect of safety, comfort should also be considered when designing a bag. A bag that is not comfortable to carry, might cause backpain or injuries.
Safety features for handbags for older women
A niche in the market for handbags is to add more focus on safety aspects. Find some suggestions, but be inspired to invent more safety features for your elderly clients.
Automatic clip buckles with wire cable
A safety recommendation for handbags is to use an automatic clip buckle as a safety element. The design of this handbag has a wire cable in it that is designed to prevent bag theft. If a thief cuts the bag strap, the bag strap will be difficult to break due to the wire cable inside the bag strap.
Cut-Proof Chain Link Body Construction
The use of Cut-Proof Chain Link Body Construction on the lining or body parts of the handbag will prevent the theft of the items inside the bag, if the criminal uses a knife, only the outer layer of the fabric will be torn. The knife cannot tear the lining of the existing iron net on the back of the bag. Moreover, the items in the bag will not fall out of the bag so all the baggage can be saved in the case of bag theft.
Fine motor skills
When the owner of the bag suffers from reduced fine motor skills, because of age or arthrosis it might be difficult to open or close the bag. When more time and focus is needed, any criminal can easily make use of the opportunity and snatch the bag. The use of simple, for example larger, closures could prevent this risk.
Ready to design handbags for older women?
The design of the handbag for this customer segment, the older women, should next to fashion and style, also focus on safety and comfort. There is still much to discover in this field, next to the samples mentioned before.
Contact our sales team to discuss the safety and comfort design of handbags for older women