All Women Want to Own a Cosmetic Bag, that can be Your Bag!

Cosmetic Bags are a success story to market your brand.

Good news, half of the world’s population want to own a cosmetic Bag. That is a significant niche of the bag market to explore! Think of the needs of your clients when she needs a cosmetic bag:

Compact and light weight

A small single storage solution. Small and compact but because she will use the cosmetic bag for travel go for a super lightweight.

Stylish

Nice to be functional, both owner and cosmetic bag should look perfect!

Multipurpose

It should contain the bottles of perfume. But do not forget built-in pockets for all other things, like brushes

Cosmetic bags, or makeup bags, purchased by the owner or received thanks to a giveaway. The giveaways of bags are a very popular marketing instrument for many brands. Not surprisingly because a 2019 survey from ASI found “There’s a higher likelihood consumers will do business with a company if they receive a promotional product.” 85% of worldwide consumers remember the advertiser that gave them branded apparel. Bags score very high on the list of promotional products. 73% of the households in the USA owned a promotional (cosmetic) bag.

Compact

Combine a compact bag with room for many items but still with a light weight. The bag should be a comfortable cosmetic bag for travel, thin plastic piping used as the edge trim of the bag. This keeps the weight of the whole bag light, but the effect is very stiff.

How to get a cosmetic bag with style

“Many people may find it hard to imagine that our company’s team of designers is most concerned with the annual fashion week events held around the world.” These are the words from Chen Yingqin spokeswoman for Huibao Pacific about defining the shape and style of the makeup bag.

Makeup bags even have a “seasonal trend”. They also follow the fashion coming from Paris, London, or Milan. The cosmetic bag has become a catwalk item!

Style is an important design factor for this category of bags. A makeup bag is no longer simple. The popular makeup bag is a “replica” of a lady’s clutch bag. The material is no longer limited to nylon, and the shape is no longer only the conventional size of 24 × 6 × 14 cm. There are cylindrical, shell-shaped, lace models and many more shapes possible. The sky is the limit!

European and American style rules the aesthetic of cosmetic bags

Today, Song Wenning, general manager of Taiwan Famous Elephant Brand Image Design Co., Ltd. explained, the design style of the European and American bag designers still dominates. Most bags enjoy the classic European and American style. Reflected in the smallest details. Like the design of zippers, latches, and exterior materials. For example, the popular cosmetic bags must be made of metal, such as chain teeth and sliders.

PU leather creates Vegan bags

Chen Yingqin shares that the European and American style, has the following characteristics. Chic thanks to the metal elements, accessories are available, and the bag material favors PU leather that imitates leather. PU leather, or polyurethane leather, is an artificial leather made of thermoplastic polymer used for making shoes, or bags. 100% PU leather is completely artificial and is considered vegan.
She also said that makeup bags that meet the aesthetic wishes of European and the US clients must have the quality of high-grade appearance.

When Cosmetic Bags are multipurpose, they are a more interesting offer

The makeup bag has already enhanced its value through additional attributes such as design and material used. The next stage is if it is possible for it to develop outside the “giveaway” market. To become a product people order in stores. Chen Yingqin expressed caution about this development. She told Huibao Pacific has indeed received orders to produce cosmetic bags to be sold as commodities. But most of these orders were still in the role of giveaways.

How long will a cosmetic bag last?

The quality of the materials used, and the manufacturing process of the bag is what will end up determining how long a cosmetic bag will last. For a luxury brand an extra charge is possible for the “status” and “branding”. Avoid concluding only an expensive bag will last long.

On the contrary, smaller businesses have often a smaller budget and you need to focus on the bag’s durability or functionality. The price is directly correlated with the product’s quality. A smart strategy is to be more transparent about:

• the materials used so clients can find out where the materials come from
• the manufacturing process that the products follow
• the standards that they attempt to achieve.

Today’s consumer is very conscious about the environment and the use of our resources. When you answer the three questions above you gain a lot of trust.

A small cosmetic bag a big revenue generator

When it’s a giveaway, it has a lot of promotional power as mentioned before. A unique makeup bag with a sense of design can often make hesitant consumers to ‘make up’ their mind to buy a set of valuable cosmetics. At the same time, it can also attract those who don’t have a plan to buy now. The return of investment of a small cosmetic bag is very interesting.

Talk to our sales team about our manufactoring process and how to make more profit out of a cosmetic bag